about
at redzone strategy we play to win
In high-stakes environments, strategy is everything. Redzone Strategy brings expertise, sharp instincts, and unmatched experience to help clients navigate complex challenges and seize critical opportunities.
We know what it takes to win—because we’ve been there.
Who We Are
Redzone Strategy was founded by Mark Grimes, a veteran strategist with a track record of delivering results at the highest levels. With decades of leadership experience spanning government, business, and major international sporting events, Mark has built a reputation for cutting through complexity, unlocking opportunities, and driving winning outcomes.
PRINCIPLE CONSULTANT
Mark Grimes has spent more than 20 years at the intersection of government, business, and sports leadership. As a longtime Toronto City Councillor, he spearheaded transformative infrastructure projects, championed major international events, and drove economic development that reshaped the city.
His leadership helped bring FIFA World Cup 2026 to Toronto, the 2015 Pan Am Games, and the construction of BMO Field, cementing Toronto as a global destination for sport and entertainment.
Beyond public service, Mark has extensive experience in business and finance, having worked on the floor of the Toronto Stock Exchange and later as President & CEO of a leading logistics company. Through Redzone Strategy, he helps clients navigate tough challenges and achieve results.
WHAT WE DO
We provide strategic counsel for organizations and leaders who need to move fast, make an impact, and get the job done. Our expertise spans key industries, decision-making processes, and the networks that shape them. We don’t just advise—we execute.
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Navigating the decision-making landscape to help clients engage effectively and strategically.
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Providing trusted counsel on major initiatives, partnerships, and opportunities for growth.
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Crafting positioning strategies that build alignment and drive outcomes across stakeholders.
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Advising on the successful delivery and legacy of large-scale events and initiatives.
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Supporting transformational projects that shape communities and drive growth.